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Atrato Eliminates Barriers to Massive Content and Data Delivery for
New Company Backed by Industry Icons and $18M in Funding will Unlock
Applications and Revenue via Breakthrough Storage and I/O Capabilities
Denver, Colo. – February 12, 2008 – Atrato, Inc. today announced the official launch of the company and initial details of their breakthrough technology, a high-performance storage platform that is designed to eliminate the barriers to high-speed / high-volume data access, unlocking revenue and opportunities for a range of applications and industries. Atrato also announced its $18 million in initial funding and strong lineup of backers, including influential industry leaders who serve as investors and advisors:
• Jesse Aweida, Aweida Venture Partners, founder and former president / CEO of StorageTek
• Tom Porter, formerly CTO, Seagate and IBM storage executive
• Gary Gentry, SVP Maxtor, Seagate
• Dick Blaschke, an IBM and EMC veteran
"While the storage industry has spent billions on R&D, creating highly dense and scalable systems, there has been little progress in the development of highperformance storage platforms to keep up with the increasing demands of digital content and data on-demand,” said Jesse Aweida, general partner of Aweida Venture Partners and founder of StorageTek. “The I/O bottleneck between storage and servers is the final remaining obstacle to unlocking a world of revenue, applications, and end user fulfillment. Atrato’s distinctive ability and technology know-how will change the traditional mindset of storage by providing the highest performance storage platform in a secure environment.”
Atrato assembled an impressive management team led by president and CEO Dan McCormick, formerly an executive with Xiotech and Seagate; and joined by Jonathan Hall, founder, and also formerly an executive with Xiotech and Seagate; executive vice president Steve Visconti, formerly with Cisco Systems, Airespace and Ascend; and COO Perry Nelson, formerly with New Global Telecom, Avolent/Solant and American Management Systems.
“Atrato has the right team and technology to provide new opportunities for companies by eliminating barriers to content and data access,” said Tom Porter, former Seagate CTO and IBM storage executive. “While scalable storage needs have, for the most part, been addressed, the ability to access that content and data on-demand has remained difficult and expensive until now.”
“Instant access to infinite data is the new mantra of storage,” said Dan McCormick, president / CEO, Atrato. “It might sound like a cute tag line, but we really are trying to get people to think beyond the limitations they have become accustomed to. Our platform will help users in a range of industries to go beyond these limitations and achieve new, previously impractical or impossible capabilities.”
The company is fully operational, with beta product and initial customers in place. Atrato will share additional details about customers and product in the coming months.
About Atrato
Based in Westminster, Colorado, Atrato Inc.’s mission is to help companies in entertainment, the Web, IPTV, HPC and VOD open up infinite new worlds of content for customers by offering them high-speed, high volume data access. Atrato’s high-density storage system with integrated data acceleration does nothing less than change the economics of high-speed/highvolume I/O processing.
Atrato Eliminates Barriers to Massive Content and Data Delivery for
Digital Entertainment and High Performance Computing
New Company Backed by Industry Icons and $18M in Funding will Unlock
Applications and Revenue via Breakthrough Storage and I/O Capabilities
Denver, Colo. – February 12, 2008 – Atrato, Inc. today announced the official launch of the company and initial details of their breakthrough technology, a high-performance storage platform that is designed to eliminate the barriers to high-speed / high-volume data access, unlocking revenue and opportunities for a range of applications and industries. Atrato also announced its $18 million in initial funding and strong lineup of backers, including influential industry leaders who serve as investors and advisors:
• Jesse Aweida, Aweida Venture Partners, founder and former president / CEO of StorageTek
• Tom Porter, formerly CTO, Seagate and IBM storage executive
• Gary Gentry, SVP Maxtor, Seagate
• Dick Blaschke, an IBM and EMC veteran
"While the storage industry has spent billions on R&D, creating highly dense and scalable systems, there has been little progress in the development of highperformance storage platforms to keep up with the increasing demands of digital content and data on-demand,” said Jesse Aweida, general partner of Aweida Venture Partners and founder of StorageTek. “The I/O bottleneck between storage and servers is the final remaining obstacle to unlocking a world of revenue, applications, and end user fulfillment. Atrato’s distinctive ability and technology know-how will change the traditional mindset of storage by providing the highest performance storage platform in a secure environment.”
Atrato assembled an impressive management team led by president and CEO Dan McCormick, formerly an executive with Xiotech and Seagate; and joined by Jonathan Hall, founder, and also formerly an executive with Xiotech and Seagate; executive vice president Steve Visconti, formerly with Cisco Systems, Airespace and Ascend; and COO Perry Nelson, formerly with New Global Telecom, Avolent/Solant and American Management Systems.
“Atrato has the right team and technology to provide new opportunities for companies by eliminating barriers to content and data access,” said Tom Porter, former Seagate CTO and IBM storage executive. “While scalable storage needs have, for the most part, been addressed, the ability to access that content and data on-demand has remained difficult and expensive until now.”
“Instant access to infinite data is the new mantra of storage,” said Dan McCormick, president / CEO, Atrato. “It might sound like a cute tag line, but we really are trying to get people to think beyond the limitations they have become accustomed to. Our platform will help users in a range of industries to go beyond these limitations and achieve new, previously impractical or impossible capabilities.”
The company is fully operational, with beta product and initial customers in place. Atrato will share additional details about customers and product in the coming months.
About Atrato
Based in Westminster, Colorado, Atrato Inc.’s mission is to help companies in entertainment, the Web, IPTV, HPC and VOD open up infinite new worlds of content for customers by offering them high-speed, high volume data access. Atrato’s high-density storage system with integrated data acceleration does nothing less than change the economics of high-speed/highvolume I/O processing.
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Kathy Archer
Stacy Kamigaki
Fusion Public Relations Atrato, Inc.
202.898.2000 Ext. 108 720.536.4000
kathy.archer@fusionpr.com skamigaki@atrato.com
Fusion Public Relations Atrato, Inc.
202.898.2000 Ext. 108 720.536.4000
kathy.archer@fusionpr.com skamigaki@atrato.com
